Facebook Image & Video Size Guide (2025 Update)

Why Facebook Image and Video Sizes Matter

Ultimate Facebook Image & Video Size Guide- Post, Story, Video & Ad Dimensions

by Rohan Haque September 22, 2025

In the ever-evolving world of digital marketing and social media, visual content is king, and Facebook remains one of the most powerful platforms for businesses, content creators, and influencers alike. However, if your images and videos aren’t sized correctly, your content may appear blurry, cropped, or unprofessional, which leads to poor engagement and missed opportunities.

To maximize visibility and effectiveness on Facebook, it’s critical to follow the latest recommended sizes for posts, videos, stories, ads, and cover photos. This guide, based on the most up-to-date size chart (as shown in the attached infographic), will help you stay ahead.

Let’s explore the Facebook image and video size guide to ensure your content looks stunning and performs well across all devices.

Why Facebook Image and Video Sizes Matter

You’ve worked hard to create your content, don’t let poor sizing ruin it!

Here’s why getting dimensions right is so important:

Avoid cropping and distortion
Maximize screen space on mobile and desktop
Boost engagement and click-through rates
Look professional and branded
Ensure your ads are approved and effective

Facebook’s algorithm also favors high-quality visuals, particularly those optimized for mobile devices. Let’s dive into the best sizes and formats to make your content stand out.

Facebook Post Size Overview

Here’s a quick cheat sheet for the most common Facebook post types:

Facebook Video Size Guide (2025 Update)

Post Type	Recommended Size (px)	Aspect Ratio	Notes
Image Post	1200 x 630	1.91:1	Landscape style works well
Square Post Image	1080 x 1080	1:1	Best for engagement
Vertical Post Image	1080 x 1350	4:5	Optimized for mobile
Facebook Stories	1080 x 1920	9:16	Full-screen mobile view
Event Cover Photo	1200 x 628	1.91:1	Similar to link preview
Group Cover Photo	1640 x 856	1.91:1	No text overlap
Facebook Ads	1080 x 1080	1:1 or 4:5	Use minimal text for ads
Facebook Reels	1080 x 1920	9:16	Full-screen mobile vertical view

Video is king on Facebook—and when you optimize for the right size, your content has a much higher chance of being seen and shared.

Let’s break down the best practices and recommended Facebook video sizes for each format:

Facebook Video Size for Feed

Recommended Dimensions: 1080 x 1350 px
Aspect Ratio: 4:5
Max File Size: 4 GB
Length: Up to 240 minutes
Format: MP4, MOV

Why 4:5?

The 4:5 aspect ratio is ideal for mobile viewing because it takes up more vertical space on the screen, catching attention as users scroll.

Facebook Video Size 4:5

The 4:5 ratio has become the sweet spot for video in 2025. It’s taller than a square but doesn’t take over the full screen like Stories or Reels. Here’s why it’s ideal:

Great balance between desktop and mobile
Less likely to be cropped
Perfect for feed videos and ads

Use 1080 x 1350 pixels to get the best clarity and proportions.

Facebook Long Video Size Ratio

If you’re uploading longer-form videos—like tutorials, vlogs, or webinars—your aspect ratio and file compression matter even more.

Best Practices:

Keep aspect ratio at 4:5 or 16:9
Use H.264 compression
Use MP4 format
Maintain high resolution (minimum 720p)

Want to go widescreen? Use 1920 x 1080 px (16:9) for horizontal storytelling, but remember, it won’t fill the screen on mobile like 4:5 or 9:16 will.

Facebook Video Size for Mobile

With over 90% of Facebook users accessing the platform on mobile, you should always prioritize mobile-first formats.

Facebook Video Size Pixels: All Common Resolutions

Format	Aspect Ratio	Pixel Size (W x H)
Square	1:1	1080 x 1080
Vertical Feed	4:5	1080 x 1350
Fullscreen	9:16	1080 x 1920
Landscape	16:9	1920 x 1080
Classic Feed	1.91:1	1200 x 628

These dimensions ensure clarity and performance across devices.

Facebook Photo Size Ratio and Tips

Images might not be moving, but they still carry a big impact. Here’s what you need to know to size your photos properly on Facebook:

Ideal Facebook Image Sizes

Profile Picture: 400 x 400 px (1:1)
Cover Photo: 820 x 312 px (2.63:1)
Shared Image: 1200 x 630 px (1.91:1)
Square Photo Post: 1080 x 1080 px (1:1)
Vertical Post: 1080 x 1350 px (4:5)
Stories: 1080 x 1920 px (9:16)

Tips for Optimizing Facebook Images:

Keep important text in the center (especially for mobile)
Use high-resolution JPG or PNG files
Try not to exceed 100KB for fast loading
Avoid over-compressing

For professional photo editing, background removal, and retouching, check out our services at AITInsider – we’re here to make your images shine.

Facebook Ad Sizes & Best Practices

When it comes to Facebook Ads, every pixel counts. Poorly sized images or videos can cost you impressions and budget.

Ad Format	Recommended Size (px)	Aspect Ratio	Platform Placement
Image Ad	1200 x 628	1.91:1	Feed, Marketplace
Carousel Image	1080 x 1080	1:1	Feed, Story
Video Ad	1080 x 1350	4:5	Feed
Story/Reels Ad	1080 x 1920	9:16	Story, Reels

Ad Design Tips:

Use minimal text (less than 20% of the image)
Include your logo
Stick to Facebook’s file specs (MP4 for video, JPG/PNG for image)

Curious about more Facebook ad tips? Check out this guide by Meta.

Advanced Facebook Image & Video Optimization Tips

Now that we’ve covered the most important Facebook image & video sizes, let’s go a step further and dive into advanced tips and strategies to make your content not just correctly sized, but visually irresistible.

Carousel Post Sizes and Best Practices

Carousel posts allow you to showcase up to 10 images or videos in a single swipeable post. They’re great for storytelling, product showcases, or step-by-step tutorials.

Carousel Image & Video Specs:

Element	Size (px)	Aspect Ratio	Format	Max File Size
Image	1080 x 1080	1:1	JPG or PNG	30 MB
Video	1080 x 1080	1:1	MP4 or MOV	4 GB

Carousel Tips:

Start with a strong first card to hook your audience.
Maintain visual consistency across all slides.
Add captions or text overlays for clarity.
Use high-quality images with a consistent color palette.

Bonus Tip: Carousel ads perform especially well for e-commerce, so if you’re selling a product, this is a must-try format!

Facebook Stories & Reels: Fullscreen Engagement

With attention spans shrinking, Facebook Stories and Reels are powerful tools for grabbing users’ attention quickly.

Facebook Stories Size Guide

Size: 1080 x 1920 px
Aspect Ratio: 9:16
File Type: JPG, PNG, MP4
Duration: Up to 20 seconds per slide (video)

Facebook Reels Video Size

Size: 1080 x 1920 px
Aspect Ratio: 9:16 (vertical)
Duration: Up to 90 seconds (organic), up to 60 seconds (ads)
Max File Size: 4 GB

Reels Optimization Tips:

Add closed captions to maximize engagement.
Keep important elements away from the top and bottom edges to avoid being blocked by UI overlays.
Use dynamic transitions and trendy music.

Don’t forget, consistency is key! Using the correct size keeps your branding sharp and professional.

Facebook Group and Page Visual Sizes

Managing a Facebook Group or Business Page? You’ll need to know the correct specs to keep everything on-brand.

Facebook Group Cover Photo

Size: 1640 x 856 px
Aspect Ratio: 1.91:1
Visible on Desktop: Centered crop—ensure vital text stays within the safe area (1240 x 650 px)

Facebook Page Cover Photo

Recommended Size: 820 x 360 px
Mobile Safe Zone: Keep essential elements in the center (640 x 312 px)

Profile Photo

Size: 400 x 400 px (Displays as a circle)
Tips: Use a centered logo or portrait, avoid cropping details on edges

These are perfect opportunities to visually reinforce your brand.

Image Compression, File Types & Quality Settings

You’ve got the right sizes… but how do you keep your image quality crisp without making file sizes too large?

Best File Types for Facebook

File Type	Best For	Notes
JPG	Standard photos	Great balance of quality and size
PNG	Logos, Text-heavy graphics	Supports transparency, higher quality
MP4	All Facebook videos	Use H.264 codec for best results

Compression Tips

Use tools like TinyPNG or Squoosh to compress images.
Avoid saving screenshots or low-res exports—start with high-quality originals.
Facebook applies its compression, so optimize before uploading to control the results.

For businesses or creators dealing with a large number of assets, professional image editing and resizing can be a huge time-saver. That’s where AITInsider can help! 👉 Learn more here.

Downloadable Facebook Image & Video Size Template (Optional)

Want to speed up your workflow? Create your visuals using a Photoshop or Canva template that’s pre-sized for each format:

Square post: 1080 x 1080
Vertical post: 1080 x 1350
Stories/Reels: 1080 x 1920
Cover photo: 820 x 312

You can even make your own downloadable template kit, or check out popular sources like Canva or Figma.

Facebook Image & Video Size FAQ (2025)

What’s the best Facebook video size ratio for mobile?

4:5 is the best for mobile feed. If you’re creating Stories or Reels, go with 9:16 for full screen.

Is 1080p good enough for Facebook videos?

Yes! 1080p (Full HD) is the standard and works beautifully. Facebook’s default resolution is often reduced unless you manually upload HD content.

Can I post a 4K video to Facebook?

Yes, but it will be compressed. Keep your bitrate reasonable and use H.264 MP4 format. If you prioritize image quality, 4K might be worthwhile, but 1080p is more than sufficient for most uses.

What’s the Facebook post size for photos?

Best size: 1200 x 630 px (for horizontal images)
Square: 1080 x 1080 px
Vertical: 1080 x 1350 px

How can I ensure my images don’t appear blurry on Facebook?

Upload using the recommended sizes
Stick to JPG or PNG
Compress images before uploading to avoid Facebook over-compression
Use the “Upload HD” setting in your Facebook settings

Final Thoughts: Let aitinsider Help You Stand Out

We know that keeping up with the ever-changing rules of social media design can feel overwhelming. That’s why we created this Facebook Image & Video Size Guide—to take the guesswork out of content creation.

But here’s the thing: Even when you know the right sizes, editing your content to match Facebook’s design guidelines takes time and effort.

That’s where we come in.

At aitinsider, we offer professional image editing services from background removal and photo resizing to full-scale retouching. We help brands, influencers, and marketers ensure that their visuals look pixel-perfect every time.

Whether you’re creating: